Juan M. Soria is an Argentinean singer-songwriter, producer, and audio engineer based in Brooklyn, NY. Born and raised in Buenos Aires, Juan left behind a stable career in banking after his boss denied him time off for what was supposed to be a dream vacation to New York City. That moment changed his life—setting him on an unexpected path that led to a new home, a new career, and a deep connection to the city's vibrant music scene. It was also where he met his now-wife and manager, Sara.

Blending rock, folk, and indie with a signature touch of slide guitar, Juan’s sound is deeply influenced by artists like The Beatles, Dave Matthews, Jimi Hendrix, Amos Lee, and Gustavo Cerati. His debut solo album, Érase Una Vez, was produced by Fabian "Tweety" Gonzalez and released in 2016, marking the beginning of his journey as a recording artist. Since then, he has toured extensively across the U.S.—from NYC to Alaska—performing in nearly every state.

Beyond his own music, Juan is a well-respected figure in the industry. As a sought-after session musician and audio engineer, he has recorded and played with artists across all genres. His work behind the scenes includes producing live sessions for Paste Magazine, No Depression, Relix, and The Bluegrass Situation, as well as founding Wild Coyote Recordings, his own studio dedicated to capturing authentic, high-quality performances.

Now, Juan is entering a new era with SORIA, his latest project. Blending alternative rock, indie, and a touch of grunge, SORIA channels the anthemic energy of Noel Gallagher and the raw emotion of Alice in Chains, all while staying true to Juan’s storytelling roots. His debut single, Until the End, drops on March 14, 2025, marking the start of this next chapter.

Follow Juan on Instagram: @musicbysoria